(Work) 2023, 2025 · Six selected projects

Proof, not promises.

(01) Nocturne · Fragrance

Nocturne

Rebrand drove 3.2× DTC subscriber growth in one quarter.

Client
Nocturne Parfums
Sector
Luxury fragrance
Discipline
Brand Identity · Art Direction
Year
2025

A cult scent trapped in a beige bottle. Nocturne had a devoted following and a brand that apologised for it. We tore it down to a single idea: fragrance as the last hour before midnight.

A blackened wordmark, a serif that only appears after dark, and an art-direction bible built on smoke, skin and streetlight. The unboxing became a ritual, and the ritual became the marketing.

Moody smoke-lit still life defining the Nocturne art direction

(02) Halcyon · Fintech

Halcyon

New site lifted qualified demo requests 61%.

Client
Halcyon (Series B)
Sector
B2B fintech
Discipline
Web & Motion
Year
2024

Enterprise trust without the enterprise boredom. Halcyon moved money for banks and looked like a spreadsheet doing it. We gave calm a spine.

A motion system where numbers settle instead of flashing, an interactive product tour that runs at sixty frames, and a type scale engineered for the boardroom projector. Sales stopped explaining the product. The site did it.

Cool architectural glass structure representing the Halcyon web system

(03) Vertex · Sportswear

Vertex

Launch film reached 14M organic views in nine days.

Client
Vertex Athletic
Sector
Performance sportswear
Discipline
Campaign · Art Direction
Year
2025

One idea, stretched to breaking point. Vertex launched a carbon-plate racer into a category that shouts. So we whispered, then screamed once.

The platform, "Nothing Behind You," ran as a single unbroken take across film, OOH and a scroll-driven microsite. No cutaways, no logos until the last frame. The internet finished the sentence for us.

Motion-blurred neon sprint image from the Vertex launch campaign

(04) Aurelia · Hospitality

Aurelia

Repositioning sold out the entire opening season.

Client
Aurelia Hotel Group
Sector
Boutique hospitality
Discipline
Brand Identity · Web & Motion
Year
2024

A new hotel with no history to lean on. Aurelia opened on a cliff nobody had heard of. We sold the feeling of arriving before a single guest did.

A golden-hour identity, a booking journey that behaves like a slow exhale, and photography art-directed to look like a memory you haven't made yet. The opening season sold out before the paint dried.

Warm sunlit textured interior expressing the Aurelia identity

(05) Parallax · Music

Parallax

A visual system across 40+ releases; two design awards.

Client
Parallax Records
Sector
Independent label
Discipline
Art Direction · Motion
Year
2023

Forty artists, one label, zero house style, until us. Parallax wanted a system flexible enough to disappear and strict enough to recognise across a feed.

We built a generative cover framework: fixed grid, infinite palette, a single kinetic glyph that warps to each track's waveform. Every sleeve is different; every sleeve is unmistakably Parallax. It won twice and never repeated itself.

Generative record-sleeve system for Parallax Records

(06) Signal · Mobility

Signal

Identity launch earned press in 22 markets.

Client
Signal Mobility
Sector
Electric mobility
Discipline
Brand Identity · Campaign
Year
2025

An EV brand in a sea of blue gradients and clean-energy clichés. Signal wanted to feel like the future without cosplaying it.

We gave them a wordmark that doubles as a turn indicator, a lime pulse that reads at 70mph, and a launch built around one line: "Go quietly. Arrive loud." Twenty-two markets ran the story without being asked.

Neon-lit motion abstraction for the Signal mobility identity

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